Enjoy the weekend in Downtown Holland! We’ve got three days of fun entertainment and activities planned, with plenty of free time for shopping, dining, and indulging! This year, you can come for the entire weekend or purchase a day pass to attend on Saturday only. Either way, it’s gonna be a great time!

Register for the entire weekend for $100 or buy the Saturday pass for just $55. Groups of four or more who sign up at the same time receive a discounted weekend rate of $95 per person. Registration in advance is required. Overnight accommodations are not included in the package price, but check out the hotels page for special Girlfriends Weekend rates.

The weekend packages includes: a swag bag, t-shirt, and name badge at check-in, discounts to Downtown businesses, in-store activities, cupcake and champagne opening reception, wine tasting, dueling pianos, belly dancing lesson, breakfast and fashion show, Outer Vibe concert, and champagne brunch. Not to mention the chance to win great prizes! (Saturday day pass includes swag bag, t-shirt, name badge, and all activities and events on Saturday only.)

Friday, March 2

10:00 am to 8:00 pm
Weekend Event Check In
Home & Company
Weekend attendees, be sure to check in and pick up your swag bag, t-shirt, and name badge! Your reusable bag will be chock full of everything you’ll need to “survive” Girlfriends Weekend. Your badge is required to attend all events and activities. It also gets you deals galore at shops and restaurants! (Weekend attendees only.)

10:00 am to 5:30 pm
In Store Activities And Lunch On Your Own
Throughout Downtown
Enjoy a variety of fun hands-on store activities at a number of shops and restaurants, with lots of free time for shopping, wining, dining, and indulging! Be sure to check out the full list of In Store Activities, coming soon! (Weekend attendees only.)

5:30 pm to 6:30 pm
Champagne and Cupcakes Opening Reception
Boatwerks Waterfront Restaurant
What girl doesn’t love bubbles…and frosting! Kick off three days of female fun you’ll never forget with a glass of champagne and a sweet treat, thanks to VIA Wealth Management, while you meet the other women you’ll be spending the weekend with! (Weekend attendees only.)

6:30 pm to 7:30 pm or 7:30 pm to 8:30 pm
Wine-ing Allowed!
Butch’s/84 East Food & Spirits
Sure, everyone knows there’s no whining allowed at Girlfriends Weekend. But wine-ing is another story! At this cocktail-party style wine tasting, you’ll have a chance to try up to 20 different wines. (Weekend attendees only.)

In order to accommodate as many girlfriends as possible, we’ve added a second wine tasting from 6:30 pm – 7:30 pm at 84 East Food & Spirits. If you register for Girlfriends Weekend after January 20 and sign up for the 6:30 pm wine tasting, you’ll need to head to 84 East!

6:30 pm to 8:30 pm
Dinner On Your Own
Throughout Downtown
Enjoy the culinary delights of Downtown Holland! Dine on the fifth floor overlooking the city, visit a traditional Irish Pub, enjoy an Italian dish like momma used to make, or sip (another) glass of wine at a spot that’s both classy and casual! (Weekend attendees only.)

8:30 pm to 11:30 pm
Piano Man…Er, Men!
Holland Armory
The Dueling Pianos are back this year due to popular demand! Two fresh faces will be tickling the ivories…as you dance and sing the night away to everything from Elton John to Journey.(Weekend attendees only.)

11:30 pm Onwards
Head To Bed Or Hit The Town
Throughout Downtown
There’s always more fun to be had in Downtown Holland! Check out a brewery with live music or visit the bar where the locals hang out. Or just head back to your hotel for a good night’s worth of beauty sleep…

Saturday, March 3

7:30 am to 9:00 am
Saturday Only Check In
Haworth Inn & Conference Center
Saturday only attendees attendees, be sure to check in and pick up your swag bag, t-shirt, and name badge! Your reusable bag will be chock full of everything you’ll need to “survive” your day at Girlfriends Weekend. Your badge is required to attend all events and activities. It also gets you deals galore at shops and restaurants.

8:00 am to 8:45 am
Shake What Your Momma Gave You
Holland Armory
Early risers won’t want to miss this! Learn the ins and outs of belly dance with an expert instructor. She’ll show you how to move your hips in ways you never imagined. A fun way to wake up!

_9:00 am _
Breakfast and a Show
Haworth Inn & Conference Center
Start the day off with a delicious breakfast and enjoy the ORG West Michigan fashion show, featuring great finds from Downtown Holland’s unique boutiques. Be sure to arrive by 9:00 am so you don’t miss it! We’ll also announce the closet makeover contest winner!

10:00 am to 8:30 pm
In Store Activities And Lunch/Dinner On Your Own
Throughout Downtown
Enjoy a variety of fun hands-on store activities at a number of shops and restaurants, with lots of free time for shopping, wining, dining, and indulging! Be sure to check out the full list of In Store Activities, coming soon!

8:30 pm to 11:30 pm
Rock On
Holland Armory
The Outer Vibe will help you rock all night long with the classic songs you know and love. But this isn’t your ordinary cover band. Awesome outfits, a long-haired guitar player, and one kickin’ female keytar player. Oh, and did we mention the lead singer wears tight pants?

Sunday, March 4

9:00 am – 11:30 am
Brunch and Bubbly
Alpenrose Restaurant
If you worked up an appetite rockin’ the night way, you’re in luck! With a wide array of breakfast and lunch entrees, soups and salads, and to-die-for-desserts. End the weekend the way it began…with a glass of champagne! (Weekend attendees only.)

11:00 am to 4:00 pm
In Store Activities
Throughout Downtown
It’s time to end your weekend in Downtown Holland on a high note! Check out a few more in store activities, make that last minute purchase, and snap one more photo with your girlfriends. We look forward to seeing again next year! (Weekend attendees only.)

Registration Information:

Registration includes all group events outlined in the schedule, all in-store activities, and a swag bag. Schedule and activities are subject to change. Swag bag contents may vary.
Registration must be done in advance and will be accepted until packages and passes sell out. No registrations will be accepted during the event.
Hotel overnights are not included in package, but special rates for accommodations at Downtown Holland hotels have been arranged and can be reserved by contacting the individual hotels. Reserving a hotel room does not mean you are automatically registered for Girlfriends Weekend. You must purchase a package or pass on-line to register for the event.
Registration fees are only refundable if cancellation is made within 24 hours of registration. A full refund will be given if cancellation is made within this time frame. No other refunds will be granted.
To register for Girlfriends Weekend, you must be 21 and up.
Events and in-store activities are open only to those who register.
Your payment will be processed via PayPal, but you are not required to have a PayPal account in order to use this service. If you do not have an account, proceed with payment under “Don’t have a PayPal Account?” and you will be able to complete your order using a Visa, MasterCard, American Express and Discover.
Registration must be done on-line. No phone, mail, or e-mail registrations will be accepted.
By registering, you agree to the following Consent and Release for Story, Likeness, and Voice: I give permission to the City of Holland and the Downtown Principal Shopping District (collectively referred to as the “Organizations”) to use (including, but not limited to, taking photographs and making audio recordings or videos), without charge and without reservation, all or a portion of my story including my likeness and my voice in promoting these Organizations. I acknowledge that editorial changes may be made as deemed suitable by the Organizations. Whether or not changes are made, I waive any rights of action I may have and release the Organizations from any and all claims I may have arising from the use, publication, and changes in the content, including any rights to sue for defamation or violation of rights of privacy or rights of publicity.