In-Store

Activities

Get Ready For Fun

Our shops and restaurants are rolling out the red carpet by hosting a variety of In-Store Activities all weekend long…exclusively for our 2026 Girlfriends Weekend attendees! From trunk shows to sip and shops to product sampling and so much more, you won’t want to miss a single activity! Most In-Store Activities are free to attend, but some businesses may charge a small fee as noted in the description.

Besties Bash

Fri: 11am – 9pm | Sat: 11am – 9pm | Sun: 11am – 8pm
Round up your besties and head to Boatwerks for a fun-filled Girlfriends Weekend! Enjoy special Girlfriends Weekend drink features all weekend long, along with delicious dining, great company, and beautiful waterfront views. Whether you’re savoring a meal, sipping cocktails, or spending quality time together, it’s the perfect way to celebrate Girlfriends Weekend. Cheers!

Chair Massages

Sat: 11am – 3pm
You deserve a chance to relax after all that shopping! Stop into Borr’s and sign up for a slot to receive a complimentary five-minute chair massage!  It’s the perfect way to soothe your sore muscles from carrying all those shopping bags!

Charm Bar

Fri: 10 am – 9pm | Sat: 10am – 9pm | Sun: 10am – 4pm
Visit the Charm Bar and Laurel & Jack all Girlfriends Weekend long to build your own charm bracelet!  Create a design that’s unique to you or make matching bracelets with your girlfriends!  The best part? If you buy two charms for your custom bracelet, you get one free!

Charmed, I’m Sure

Fri: 10am – 7pm | Sat: 10am - 6pm
Receive a free bag charm, shoe charm or scarf necklace with your $50 purchase at Estella Rose all Girlfriends Weekend long! (While supplies last. Some exclusions may apply.)

Color Me Happy

Fri: 10am – 6pm | Sat: 10am – 6pm
Take a break from all that shopping and relax with your girlfriends while you color a complimentary, custom-drawn coloring sheet by local artist and shop owner Carolyn Stich! Markers and colored pencils provided.

Dansko and Taos Trunk Shows

Lokers Shoes
Fri: 11:30am – 3pm | Sat: 11:30am – 3pm
Join Lokers Shoes and they celebrate some of your (and their) favorite shoe brands for women who work hard and play hard! They’re hosting two trunk shows for our girlfriends with Taos Footwear on Friday from 11:30 am – 3:00 pm and with Dansko on Saturday from 11:30 am – 3:00 pm. Their sales reps for these brands are truly stars, and they’ll will be shining a light on all of te great new spring styles! Lokers will also be running an extra special on each brand for the duration of the show.

DIY Bookmark

Fri: 11am – 1:30pm | Sat: 11am – 1pm
Calling all readers! Make your own acrylic bookmark to take home using embellishments, stickers, ribbon and more! This is a fun and free craft that anyone can do! Spots are limited due to space, but be sure to stop in to sign up for a later slot and come back if you can’t get in right away!

Dutch Treat Tasting

Fri: 10am – 6pm | Sat: 10am - 6pm
There’s more to Dutch culture than just tulips and wooden shoes! Stop by Dutch Village Downtown for free samples of traditional Dutch goodies, including chocolate, cookies, cheese, and more!  Then shop for your favorite treats and a few traditional Dutch souvenirs to bring home!

Fiesta With Us!

Fri: 6pm – 8pm
Come fiesta like there’s no mañana! Grab your señoritas and head to Blu Veranda to enjoy a complimentary margarita while you check out the latest trends in swimwear and clothing! Be sure to enter their exclusive Friday night giveaway!

Finch + Fennel Tasting Event

Sat: 11am – 3pm
Finch + Fennel representatives will at The Seasoned Home for the first time ever, offering tastings of the most amazing collection of small batch gourmet BBQ sauces, mustards, jams, dips, and seasonings, including a gluten free offering you’re guaranteed to love!

Free Mini Makovers

Fri: 10am – 6pm | Sat: 10am – 5pm | Sun: 10am – 2pm
The professional beauty consultants at Merle Norman Cosmetics will be offering Mini Makeovers all Girlfriends Weekend long! Learn about some of the latest new make-up trends and explore the Merle Norman’s spring 2026 color palettes!

Fustini-fied Flavors

Fri: 12pm – 4pm | Sat: 12pm – 4pm
Come sample and shop Fustini’s vast select of traditional and flavored olive oils and balsamic vinegars while enjoying complimentary small bites prepared using Fustini's products!

Get Crafty!

Fri: 10am – 5pm | Sat: 10am – 5pm | Sun: 10am – 4pm
Stop into Seedlings to choose a pocket, a homemade heart and a sentiment to assemble a cute friendship pocket to keep for yourself or give to a friend while supplies last. And enjoy a free sample of limoncello when you stop in too! Seedlings is a little off the beaten path, but well worth the trip to explore all the treasures in-store!

Girlfriends Walk with Hoka

Sat: 8am
Join us Gazelle Sports on Saturday morning for a HOKA shoe demo and a fun walk along the heated sidewalks of 8th Street. Afterward, register for their signature event, She Runs Grand Rapids, and save $5 off your registration fee and receive free shoelace beading!

Gourmet Hot Chocolate Bar

Fri: 4pm – 8pm | Sat: 10am – 6pm
Stop into Family Central Bookstore and warm up with a cup of Gourmet Hot Chocolate with lots of delicious toppings to choose from while you shop their line of inspirational books, jewelry, and gifts.

Gumball Machine Fun

Fri: 9am – 8pm | Sat: 9am – 8pm | Sun: 10am – 4pm
Redeem your Apothecary Gift Shop coupon for a chance to turn their gumball machine full of fun prizes and a few surprises!  Everyone’s a winner!

I Spy Fair Trade

Fri: 10am – 8pm | Sat: 10am – 8pm | 11am – 3pm
Browse The Bridge’s unique collection of fair trade gifts, jewelry, and clothing and play their fun and interactive “I Spy” game to receive $5.00 of your in-store purchase all Girlfriends Weekend long!

Instant Giveaway Game

Fri: 10am - 8pm | Sat: 10am - 8pm
Stop into DesignWorks Interiors all Girlfriends Weekend long and enter their instant giveaway game for chance to win! Lucky winners will be chosen to receive rugs, throw pillows, and more to give your home a fresh new look for spring!

Jean Marie’s Scoop & Score!

Fri: 10am – 8pm | Sat: 10am – 8pm | Sun: 11am – 6pm
Get ready for a fun, claw-machine-style experience packed with surprises that you’ll only find at Jean Marie’s during Girlfriends Weekend! Their Scoop & Score surprise box is filled with great coupons, gift certificates, fun samples, and more. Receive a free chance to play during Girlfriends Weekend with any in-store purchase! Grab as much as you can in one scoop and see what you win! One scoop = big surprises!

Life is Just a Bowl of Cherries

Fri: 10am – 8pm | Sat: 10am – 8pm | Sun: 10am – 5pm
Girlfriends can enjoy free samples of Cherry Republic’s most popular cherry chocolates, candies, salsas, and snacks throughout the store! Enjoy a complimentary Girlfriends Weekend cocktail or mocktail and enter to win their gift box giveaway on Friday and Saturday!

Margarita Night

Fri: 5pm - 8pm
Head to Blu Veranda on Friday night for margaritas, tropical vibes, and a little retail therapy while you shop their huge selection of swimwear and the latest warm weather looks! Because every girls’ weekend deserves a margarita and a good time.

Meet Us at the Blu Bar

Sat: 2pm - 4pm
Join Blu Veranda for a tropical escape in-store! Build your own beachy drink (boozy or booze-free), add a splash of fruit, an umbrella on top, and shop their incredible selection of swimwear for all shapes and sizes for your tropical getaway. No passport required!

Personalized Bra Fittings

Fri: 10am – 6pm | Sat: 10am – 5pm | Sun: 10am – 2pm
All weekend long, the professional fitters at Pretties will be offering personalized, one-on-one bra fitting appointments! You won’t believe the difference that a perfect fitting bra will make for your body shape and your confidence! Book your free appointment in advance by calling 616.510.2077 or stop in the store to see open time slots. Enjoy special sales and complimentary refreshments all weekend and enter to win a free pair of pajamas once each day!

Photo Booth Fun

Fri: 11am – 12am | Sat: 10am – 12am | Sun: 10am – 10pm
Stop into Hopcat for a delicious drink or a satisfying meal (Don’t forget to try their famous fries!) and pose for a few photos in their custom photobooth so you’ll always remember the fun you had at Girlfriends Weekend!

Sample and Shop!

Sat: 10a - 8pm
Enjoy free samples from Bowerman’s signature line of blueberry jams, salsas, and more! Then take advantage of discounts throughout the store and stock up on all of your favorite blueberry products to take home!

Scandinavian Showcase

Fri: 4pm – 8pm | Sat: 10am – 8pm
Stop by the Tin Ceiling during Girlfriends Weekend to explore their unique collection of Scandinavian gifts, books, and home décor, and sample a variety of delicious Scandinavian foods while you shop!

Shinola Women’s Trunk Show

Fri: 10am – 8pm | Sat: 10am – 8pm • Sun: 10am – 5pm
Downtown Holland Girlfriends Weekend calls for beautiful things. Join Downtown Holland’s newest boutique for a Shinola Women's Trunk Show featuring leather goods, timepieces, and more…all thoughtfully crafted and ready to fall in love with. Built on Detroit’s legacy of craftsmanship, discover the beauty of Shinola right here in Downtown Holland.

Sip, Shop, and Search

Fri: 10am – 8pm | Sat: 10am – 7pm
Stop in for a complimentary drink while shopping for a unique piece of jewelry to add to your collection and playing the Girlfriends Weekend in-store scavenger hunt. Think you have a keen eye? Find all the hidden objects in the boutique for your chance to win a $50 gift certificate! Check in with an associate to get your clue sheet and start the fun. Browse the selection of special sale items too!

Spring Styles and Sips

Fri: 10am – 8pm | Sat: 10am – 6pm
Join the fun at jb and me and spend Girlfriends Weekend sipping on their famous Hot Toddy's, styling the newest spring accessories with their staff, finding the perfect denim fit for you for 2026, and learning how to give your skin that fresh spring-like glow!

Tastings at New Holland Brewing

Fri: 11am – 11pm | Sat: 11am – 11pm | Sun: 11am – 9pm
Make your Girlfriends Weekend even better! Stop by New Holland Brewing’s retail shop, Sidecar, for three free tastings and discover your new favorite adult beverage! With their own line of beer, canned cocktails, and spirits to sample, you’re sure to find a new favorite to bring home with you with the help of their knowledgeable staff!

Wine Tasting at Warner

Fri: 12pm-8pm | Sat: 12pm – 8pm | Sun: 12pm – 5pm
Enjoy one free sample of Warner Vineyards’ famous Mulled Wine and purchase a glass to enjoy there or to go as part of the Downtown Social District! Other wine samples are also available for a small tasting fee. All Warner Vineyards’ wines are produced from 100% Michigan-grown grapes.
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